ABOUT #THERIVALISME

**The Day You Stop Making Excuses Is the Day Yo...

The Day You Stop Making Excuses Is the Day Your Life Actually Changes I used to be really good at excuses. Not bad excuses — good ones. Ones that made...

**The Day You Stop Making Excuses Is the Day Yo...

The Day You Stop Making Excuses Is the Day Your Life Actually Changes I used to be really good at excuses. Not bad excuses — good ones. Ones that made...

**The Morning You Don't Want to Get Up: That's ...

The Morning You Don't Want to Get Up: That's When You Know Your Rival Is Winning It's 5:47 AM. The alarm already went off once. You hit snooze without even...

**The Morning You Don't Want to Get Up: That's ...

The Morning You Don't Want to Get Up: That's When You Know Your Rival Is Winning It's 5:47 AM. The alarm already went off once. You hit snooze without even...

**Why You Fail at Discipline (It's Not What You...

Why You Fail at Discipline (It's Not What You Think) I used to think I failed at discipline because I was weak. Because I didn't want it bad enough. Because...

**Why You Fail at Discipline (It's Not What You...

Why You Fail at Discipline (It's Not What You Think) I used to think I failed at discipline because I was weak. Because I didn't want it bad enough. Because...

**Why You Sabotage Yourself When You're Close t...

Why You Sabotage Yourself When You're Close to Breaking Through I've watched it happen to myself more times than I want to admit. You're building something real. The momentum is...

**Why You Sabotage Yourself When You're Close t...

Why You Sabotage Yourself When You're Close to Breaking Through I've watched it happen to myself more times than I want to admit. You're building something real. The momentum is...

**"The Day I Stopped Waiting for Motivation and...

The Day I Stopped Waiting for Motivation and Started Building My Rival I used to wait for it. That feeling. The surge of energy that was supposed to hit me...

**"The Day I Stopped Waiting for Motivation and...

The Day I Stopped Waiting for Motivation and Started Building My Rival I used to wait for it. That feeling. The surge of energy that was supposed to hit me...

The Discipline Collapse: Why You Fail at 6 AM (...

The Discipline Collapse: Why You Fail at 6 AM (And How I Fixed It) I used to lie to myself every night. Set the alarm for 5:45, tell myself tomorrow...

The Discipline Collapse: Why You Fail at 6 AM (...

The Discipline Collapse: Why You Fail at 6 AM (And How I Fixed It) I used to lie to myself every night. Set the alarm for 5:45, tell myself tomorrow...

About ME

My name’s Josh — and this all started as a personal creed before it became a brand.

I was already living it. Training. Writing. Pushing myself through the days when motivation was gone and discipline was all I had. One day I realized maybe what I was building for myself could help others too — not by preaching, but by showing the work.

#THERIVALISME isn’t about anyone else.

It’s about the rival inside — the lazy, distracted version of ourselves that we fight every day. Every rep, every word, every product here is a reminder that the battle is personal, and the only way to win it is with discipline first.

The Logo

The Symbol- a sword sheathed - represents controlled strength.

It’s sharp, but it’s disciplined. Ready, but restrained. The sword itself is shaped from the initials of The Rival Is Me, merged into one mark — meaning the fight and the weapon are the same.

There’s deeper symbolism hidden in it for those who look closer: balance between creation and destruction, the union of action and patience, the edge of discipline and the stillness that holds it. The blade stays sheathed because true power doesn’t need to prove itself.

My mission is simple.

To build Sanctuary — a self-sustained place where faith, family, and freedom are the foundation.

Not to run from the world, but to get closer to God and what’s real.

Every dollar that comes through this brand helps move that mission forward — piece by piece, brick by brick. Because the mission doesn’t end when Sanctuary is built.

That’s when it starts.

Once it’s real, I’ll teach what I’ve learned — how to live with discipline, stay grounded in faith, and build a life that sustains itself.

This brand isn’t for show.

It’s a reminder: the rival is real, the work is daily, and the goal is freedom.

Discipline first — always.