ABOUT #THERIVALISME

The Morning Decision: Why 5 AM Isn't About the ...

The Morning Decision: Why 5 AM Isn't About the Time—It's About Who You're Choosing to Be I'm going to be straight with you. I don't care what time you wake...

The Morning Decision: Why 5 AM Isn't About the ...

The Morning Decision: Why 5 AM Isn't About the Time—It's About Who You're Choosing to Be I'm going to be straight with you. I don't care what time you wake...

The Moment You Realize Your Excuses Are Lies Yo...

The Moment You Realize Your Excuses Are Lies You Tell Yourself On Purpose I caught myself doing it at 5:47 in the morning. Standing in the kitchen, coffee in hand,...

The Moment You Realize Your Excuses Are Lies Yo...

The Moment You Realize Your Excuses Are Lies You Tell Yourself On Purpose I caught myself doing it at 5:47 in the morning. Standing in the kitchen, coffee in hand,...

**The Morning You Don't Want to Wake Up: That's...

The Morning You Don't Want to Wake Up: That's When Discipline Actually Starts There's a specific kind of morning I want to talk about. Not the one where you bounce...

**The Morning You Don't Want to Wake Up: That's...

The Morning You Don't Want to Wake Up: That's When Discipline Actually Starts There's a specific kind of morning I want to talk about. Not the one where you bounce...

**The Morning You Don't Want to Wake Up: That's...

The Morning You Don't Want to Wake Up: That's When Discipline Happens There's a version of this morning where I stay in bed. Where I tell myself I earned the...

**The Morning You Don't Want to Wake Up: That's...

The Morning You Don't Want to Wake Up: That's When Discipline Happens There's a version of this morning where I stay in bed. Where I tell myself I earned the...

**"Why Your Motivation Disappears at 6 AM (And ...

Why Your Motivation Disappears at 6 AM (And How to Stop Waiting for It to Come Back) I've stood in my kitchen at 6 AM more times than I can...

**"Why Your Motivation Disappears at 6 AM (And ...

Why Your Motivation Disappears at 6 AM (And How to Stop Waiting for It to Come Back) I've stood in my kitchen at 6 AM more times than I can...

**The Day You Stop Making Excuses Is The Day Yo...

The Day You Stop Making Excuses Is The Day Your Real Opponent Shows Up I used to think my problem was time. Then I thought it was money. Then it...

**The Day You Stop Making Excuses Is The Day Yo...

The Day You Stop Making Excuses Is The Day Your Real Opponent Shows Up I used to think my problem was time. Then I thought it was money. Then it...

About ME

My name’s Josh — and this all started as a personal creed before it became a brand.

I was already living it. Training. Writing. Pushing myself through the days when motivation was gone and discipline was all I had. One day I realized maybe what I was building for myself could help others too — not by preaching, but by showing the work.

#THERIVALISME isn’t about anyone else.

It’s about the rival inside — the lazy, distracted version of ourselves that we fight every day. Every rep, every word, every product here is a reminder that the battle is personal, and the only way to win it is with discipline first.

The Logo

The Symbol- a sword sheathed - represents controlled strength.

It’s sharp, but it’s disciplined. Ready, but restrained. The sword itself is shaped from the initials of The Rival Is Me, merged into one mark — meaning the fight and the weapon are the same.

There’s deeper symbolism hidden in it for those who look closer: balance between creation and destruction, the union of action and patience, the edge of discipline and the stillness that holds it. The blade stays sheathed because true power doesn’t need to prove itself.

My mission is simple.

To build Sanctuary — a self-sustained place where faith, family, and freedom are the foundation.

Not to run from the world, but to get closer to God and what’s real.

Every dollar that comes through this brand helps move that mission forward — piece by piece, brick by brick. Because the mission doesn’t end when Sanctuary is built.

That’s when it starts.

Once it’s real, I’ll teach what I’ve learned — how to live with discipline, stay grounded in faith, and build a life that sustains itself.

This brand isn’t for show.

It’s a reminder: the rival is real, the work is daily, and the goal is freedom.

Discipline first — always.