ABOUT #THERIVALISME

The Moment You Realize Your Rival Isn't Getting...

The Moment You Realize Your Rival Isn't Getting Better — It's Just Getting Quieter There was a stretch last year where I thought I was winning. I was consistent. Showing...

The Moment You Realize Your Rival Isn't Getting...

The Moment You Realize Your Rival Isn't Getting Better — It's Just Getting Quieter There was a stretch last year where I thought I was winning. I was consistent. Showing...

The Sleep You Skip Is the Discipline You're Mis...

The Sleep You Skip Is the Discipline You're Missing I used to think grinding through on four hours of sleep was a flex. Proof I was serious. Proof I wanted...

The Sleep You Skip Is the Discipline You're Mis...

The Sleep You Skip Is the Discipline You're Missing I used to think grinding through on four hours of sleep was a flex. Proof I was serious. Proof I wanted...

**Why You Fail at Discipline (And It's Not What...

Why You Fail at Discipline (And It's Not What You Think) I used to think I had a motivation problem. That if I just found the right playlist, the right...

**Why You Fail at Discipline (And It's Not What...

Why You Fail at Discipline (And It's Not What You Think) I used to think I had a motivation problem. That if I just found the right playlist, the right...

**The Morning You Don't Want to Wake Up: That's...

The Morning You Don't Want to Wake Up: That's When You Meet Your Rival You know the feeling. The alarm goes off and something in you just sinks. Not tired-sinks....

**The Morning You Don't Want to Wake Up: That's...

The Morning You Don't Want to Wake Up: That's When You Meet Your Rival You know the feeling. The alarm goes off and something in you just sinks. Not tired-sinks....

The Lazy Version of Yourself Will Always Have a...

The Lazy Version of Yourself Will Always Have a Better Argument Than You Do Here's the thing nobody talks about: The Rival is smart. Smarter than you think. It knows...

The Lazy Version of Yourself Will Always Have a...

The Lazy Version of Yourself Will Always Have a Better Argument Than You Do Here's the thing nobody talks about: The Rival is smart. Smarter than you think. It knows...

The Moment You Realize Your Biggest Competitor ...

The Moment You Realize Your Biggest Competitor Wakes Up at Your Bedtime I used to think the competition was out there somewhere. Some other guy in a better market, with...

The Moment You Realize Your Biggest Competitor ...

The Moment You Realize Your Biggest Competitor Wakes Up at Your Bedtime I used to think the competition was out there somewhere. Some other guy in a better market, with...

About ME

My name’s Josh — and this all started as a personal creed before it became a brand.

I was already living it. Training. Writing. Pushing myself through the days when motivation was gone and discipline was all I had. One day I realized maybe what I was building for myself could help others too — not by preaching, but by showing the work.

#THERIVALISME isn’t about anyone else.

It’s about the rival inside — the lazy, distracted version of ourselves that we fight every day. Every rep, every word, every product here is a reminder that the battle is personal, and the only way to win it is with discipline first.

The Logo

The Symbol- a sword sheathed - represents controlled strength.

It’s sharp, but it’s disciplined. Ready, but restrained. The sword itself is shaped from the initials of The Rival Is Me, merged into one mark — meaning the fight and the weapon are the same.

There’s deeper symbolism hidden in it for those who look closer: balance between creation and destruction, the union of action and patience, the edge of discipline and the stillness that holds it. The blade stays sheathed because true power doesn’t need to prove itself.

My mission is simple.

To build Sanctuary — a self-sustained place where faith, family, and freedom are the foundation.

Not to run from the world, but to get closer to God and what’s real.

Every dollar that comes through this brand helps move that mission forward — piece by piece, brick by brick. Because the mission doesn’t end when Sanctuary is built.

That’s when it starts.

Once it’s real, I’ll teach what I’ve learned — how to live with discipline, stay grounded in faith, and build a life that sustains itself.

This brand isn’t for show.

It’s a reminder: the rival is real, the work is daily, and the goal is freedom.

Discipline first — always.