ABOUT #THERIVALISME

The Cost of Sleeping In: Why That Extra 20 Minu...

The Cost of Sleeping In: Why That Extra 20 Minutes Kills More Than Your Morning I know exactly what it feels like. The alarm goes off and there's this voice...

The Cost of Sleeping In: Why That Extra 20 Minu...

The Cost of Sleeping In: Why That Extra 20 Minutes Kills More Than Your Morning I know exactly what it feels like. The alarm goes off and there's this voice...

The Discipline Debt: Why You Can't Motivation Y...

The Discipline Debt: Why You Can't Motivation Your Way Out of a Hole You Dug There's a version of you that's been running a tab. Every skipped workout. Every morning...

The Discipline Debt: Why You Can't Motivation Y...

The Discipline Debt: Why You Can't Motivation Your Way Out of a Hole You Dug There's a version of you that's been running a tab. Every skipped workout. Every morning...

The Day I Stopped Waiting for Motivation and St...

The Day I Stopped Waiting for Motivation and Started Building Instead There was a morning — I remember it clearly — where I sat on the edge of my bed...

The Day I Stopped Waiting for Motivation and St...

The Day I Stopped Waiting for Motivation and Started Building Instead There was a morning — I remember it clearly — where I sat on the edge of my bed...

The Morning Decision That Determines Your Whole...

The Morning Decision That Determines Your Whole Day There's a moment every morning — right when your alarm goes off — where everything is decided. Not for the next hour....

The Morning Decision That Determines Your Whole...

The Morning Decision That Determines Your Whole Day There's a moment every morning — right when your alarm goes off — where everything is decided. Not for the next hour....

Why You Fail At Discipline When Nobody's Watching

Why You Fail At Discipline When Nobody's Watching Let me tell you what actually happens at 5am when the alarm goes off and nobody's there to see it. You don't...

Why You Fail At Discipline When Nobody's Watching

Why You Fail At Discipline When Nobody's Watching Let me tell you what actually happens at 5am when the alarm goes off and nobody's there to see it. You don't...

**The Day I Stopped Waiting for Motivation and ...

The Day I Stopped Waiting for Motivation and Started Fighting My Rival Instead I used to believe motivation was something that happened to you. Like weather. Like luck. You'd wake...

**The Day I Stopped Waiting for Motivation and ...

The Day I Stopped Waiting for Motivation and Started Fighting My Rival Instead I used to believe motivation was something that happened to you. Like weather. Like luck. You'd wake...

About ME

My name’s Josh — and this all started as a personal creed before it became a brand.

I was already living it. Training. Writing. Pushing myself through the days when motivation was gone and discipline was all I had. One day I realized maybe what I was building for myself could help others too — not by preaching, but by showing the work.

#THERIVALISME isn’t about anyone else.

It’s about the rival inside — the lazy, distracted version of ourselves that we fight every day. Every rep, every word, every product here is a reminder that the battle is personal, and the only way to win it is with discipline first.

The Logo

The Symbol- a sword sheathed - represents controlled strength.

It’s sharp, but it’s disciplined. Ready, but restrained. The sword itself is shaped from the initials of The Rival Is Me, merged into one mark — meaning the fight and the weapon are the same.

There’s deeper symbolism hidden in it for those who look closer: balance between creation and destruction, the union of action and patience, the edge of discipline and the stillness that holds it. The blade stays sheathed because true power doesn’t need to prove itself.

My mission is simple.

To build Sanctuary — a self-sustained place where faith, family, and freedom are the foundation.

Not to run from the world, but to get closer to God and what’s real.

Every dollar that comes through this brand helps move that mission forward — piece by piece, brick by brick. Because the mission doesn’t end when Sanctuary is built.

That’s when it starts.

Once it’s real, I’ll teach what I’ve learned — how to live with discipline, stay grounded in faith, and build a life that sustains itself.

This brand isn’t for show.

It’s a reminder: the rival is real, the work is daily, and the goal is freedom.

Discipline first — always.