ABOUT #THERIVALISME

**The Day I Stopped Waiting for Motivation and ...

The Day I Stopped Waiting for Motivation and Started Fighting My Rival Instead There was a morning — I remember it clearly — where I lay in bed for forty-five...

**The Day I Stopped Waiting for Motivation and ...

The Day I Stopped Waiting for Motivation and Started Fighting My Rival Instead There was a morning — I remember it clearly — where I lay in bed for forty-five...

Why You're Losing to the Version of Yourself Th...

Why You're Losing to the Version of Yourself That Wakes Up Tomorrow There's a version of you that already has it figured out. That version wakes up early, trains hard,...

Why You're Losing to the Version of Yourself Th...

Why You're Losing to the Version of Yourself That Wakes Up Tomorrow There's a version of you that already has it figured out. That version wakes up early, trains hard,...

**"The Morning You Don't Want to Wake Up Is the...

The Morning You Don't Want to Wake Up Is the Morning Your Rival Wins I'm going to tell you something that took me longer than I want to admit to...

**"The Morning You Don't Want to Wake Up Is the...

The Morning You Don't Want to Wake Up Is the Morning Your Rival Wins I'm going to tell you something that took me longer than I want to admit to...

**Why You're Losing To Yourself Every Morning (...

Why You're Losing To Yourself Every Morning (And How To Stop) I used to set my alarm for 5am and spend the next forty-five minutes negotiating with myself about why...

**Why You're Losing To Yourself Every Morning (...

Why You're Losing To Yourself Every Morning (And How To Stop) I used to set my alarm for 5am and spend the next forty-five minutes negotiating with myself about why...

**"The Morning You Don't Want to Wake Up Is the...

The Morning You Don't Want to Wake Up Is the Morning You Actually Need To I've had a lot of mornings where I stared at the ceiling and made a...

**"The Morning You Don't Want to Wake Up Is the...

The Morning You Don't Want to Wake Up Is the Morning You Actually Need To I've had a lot of mornings where I stared at the ceiling and made a...

The Discipline Tax: What Your Laziness Actually...

The Discipline Tax: What Your Laziness Actually Costs You (And It's Not What You Think) Most people think laziness costs them time. Skip a workout, lose an hour. Hit snooze,...

The Discipline Tax: What Your Laziness Actually...

The Discipline Tax: What Your Laziness Actually Costs You (And It's Not What You Think) Most people think laziness costs them time. Skip a workout, lose an hour. Hit snooze,...

About ME

My name’s Josh — and this all started as a personal creed before it became a brand.

I was already living it. Training. Writing. Pushing myself through the days when motivation was gone and discipline was all I had. One day I realized maybe what I was building for myself could help others too — not by preaching, but by showing the work.

#THERIVALISME isn’t about anyone else.

It’s about the rival inside — the lazy, distracted version of ourselves that we fight every day. Every rep, every word, every product here is a reminder that the battle is personal, and the only way to win it is with discipline first.

The Logo

The Symbol- a sword sheathed - represents controlled strength.

It’s sharp, but it’s disciplined. Ready, but restrained. The sword itself is shaped from the initials of The Rival Is Me, merged into one mark — meaning the fight and the weapon are the same.

There’s deeper symbolism hidden in it for those who look closer: balance between creation and destruction, the union of action and patience, the edge of discipline and the stillness that holds it. The blade stays sheathed because true power doesn’t need to prove itself.

My mission is simple.

To build Sanctuary — a self-sustained place where faith, family, and freedom are the foundation.

Not to run from the world, but to get closer to God and what’s real.

Every dollar that comes through this brand helps move that mission forward — piece by piece, brick by brick. Because the mission doesn’t end when Sanctuary is built.

That’s when it starts.

Once it’s real, I’ll teach what I’ve learned — how to live with discipline, stay grounded in faith, and build a life that sustains itself.

This brand isn’t for show.

It’s a reminder: the rival is real, the work is daily, and the goal is freedom.

Discipline first — always.