ABOUT #THERIVALISME

The Discipline Recession: Why You're Harder On ...

The Discipline Recession: Why You're Harder On Yourself In January Than You Are In June I've been thinking about this for a while. Every January, something shifts. The alarm goes...

The Discipline Recession: Why You're Harder On ...

The Discipline Recession: Why You're Harder On Yourself In January Than You Are In June I've been thinking about this for a while. Every January, something shifts. The alarm goes...

**Why You'll Never Be Disciplined Until You Sto...

You'll Never Be Disciplined Until You Stop Respecting Your Own Excuses I used to be really good at excuses. Not lazy ones — smart ones. The kind that sound reasonable...

**Why You'll Never Be Disciplined Until You Sto...

You'll Never Be Disciplined Until You Stop Respecting Your Own Excuses I used to be really good at excuses. Not lazy ones — smart ones. The kind that sound reasonable...

The Lie You Tell Yourself at 5 AM

The Lie You Tell Yourself at 5 AM There's a moment — right at the edge of consciousness — where the alarm goes off and you're still half in a...

The Lie You Tell Yourself at 5 AM

The Lie You Tell Yourself at 5 AM There's a moment — right at the edge of consciousness — where the alarm goes off and you're still half in a...

The Moment You Want to Quit Is When Your Rival ...

The Moment You Want to Quit Is When Your Rival Shows Up Most I've been here before. Standing in the middle of something hard — a workout, a decision, a...

The Moment You Want to Quit Is When Your Rival ...

The Moment You Want to Quit Is When Your Rival Shows Up Most I've been here before. Standing in the middle of something hard — a workout, a decision, a...

"The Morning You Don't Want to Train Is the Mor...

The Morning You Don't Want to Train Is the Morning You Have to Train There's a specific kind of morning I've come to recognize. You wake up and before your...

"The Morning You Don't Want to Train Is the Mor...

The Morning You Don't Want to Train Is the Morning You Have to Train There's a specific kind of morning I've come to recognize. You wake up and before your...

Why You're Losing to Yourself Before You Even S...

Why You're Losing to Yourself Before You Even Start: The First Battle Is Always Internal Before you ever step foot in a gym. Before the alarm goes off. Before you...

Why You're Losing to Yourself Before You Even S...

Why You're Losing to Yourself Before You Even Start: The First Battle Is Always Internal Before you ever step foot in a gym. Before the alarm goes off. Before you...

About ME

My name’s Josh — and this all started as a personal creed before it became a brand.

I was already living it. Training. Writing. Pushing myself through the days when motivation was gone and discipline was all I had. One day I realized maybe what I was building for myself could help others too — not by preaching, but by showing the work.

#THERIVALISME isn’t about anyone else.

It’s about the rival inside — the lazy, distracted version of ourselves that we fight every day. Every rep, every word, every product here is a reminder that the battle is personal, and the only way to win it is with discipline first.

The Logo

The Symbol- a sword sheathed - represents controlled strength.

It’s sharp, but it’s disciplined. Ready, but restrained. The sword itself is shaped from the initials of The Rival Is Me, merged into one mark — meaning the fight and the weapon are the same.

There’s deeper symbolism hidden in it for those who look closer: balance between creation and destruction, the union of action and patience, the edge of discipline and the stillness that holds it. The blade stays sheathed because true power doesn’t need to prove itself.

My mission is simple.

To build Sanctuary — a self-sustained place where faith, family, and freedom are the foundation.

Not to run from the world, but to get closer to God and what’s real.

Every dollar that comes through this brand helps move that mission forward — piece by piece, brick by brick. Because the mission doesn’t end when Sanctuary is built.

That’s when it starts.

Once it’s real, I’ll teach what I’ve learned — how to live with discipline, stay grounded in faith, and build a life that sustains itself.

This brand isn’t for show.

It’s a reminder: the rival is real, the work is daily, and the goal is freedom.

Discipline first — always.